Each follow-up should provide value to your clients. Share relevant market updates, insights, or resources that may interest them. By offering valuable information, you position yourself as a knowledgeable resource rather than just a salesperson.
How to Offer Value in Your Follow-Ups
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Share Market Updates
- Keep clients informed about local real estate trends, such as changes in property values, new developments, or shifts in buyer behavior. For example, you might send a quarterly newsletter summarizing market performance and what it means for buyers and sellers.
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Provide Helpful Resources
- Offer guides or resources related to the buying or selling process, such as checklists, FAQs, or tips for staging a home. These materials can simplify complex topics and empower clients to make informed decisions.
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Send Personalized Recommendations
- Tailor your recommendations based on individual client needs. If you know a client is interested in investment properties, send them articles or insights about profitable neighborhoods or emerging markets.
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Highlight Community Events
- Share information about upcoming community events or local services that may interest your clients. Whether itΓÇÖs a farmers market, a charity event, or a neighborhood clean-up, keeping clients informed about their community fosters a sense of belonging.
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Share Success Stories
- Highlight recent successes, such as closing a challenging deal or helping a client find their dream home. This not only showcases your expertise but also reinforces your ability to deliver results.
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Ask for Client Preferences
- Use your follow-ups to inquire about your clients’ preferences regarding the type of information they find valuable. Tailoring your follow-ups based on their feedback can make your communications even more relevant.
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Provide Financial Insights
- Share updates about mortgage rates, financing options, or tax benefits related to real estate. Offering this type of information can help clients feel more equipped to make financial decisions regarding their property.